Victoria found her passion within her career at Grooms Office Environments, a local furniture dealership and commercial interior design firm in Springfield, MO. At Grooms, she works with commercial businesses of all sizes in all industries to transform their spaces and expand upon their needs to better function with purpose and intention. Victoria has been at Grooms for nearly 8 years now after graduating from Missouri State and growing up outside of St. Louis. She considers herself to be driven, adventurous, and honest with a desire to make the world around her a better place in small scale ways. She is involved in a few networking groups and non-profits but most notably this year Victoria is the current president of the Rotaract Club of Springfield. She is not shy of hobbies and is always interested in experiencing new places and meeting new people. She loves to travel around the country or international and when staying local she enjoys playing tennis, getting outdoors, spending time with her pup Boise, trying any new restaurant and grabbing drinks while staying connected throughout the community.

Grant grew up in Des Moines, IA. He was the youngest of three boys who were all involved in sports and the outdoors. His dad is a big outdoorsman and prioritized the outdoors when it cam to family activities. Grant and his brothers were were very active in Boy Scouts and attended numerous high adventure trips all across the country. Mixed in with that were constant weekend camping/ hiking trips across the midwest, annual family camping trips in the Rockies and Smokey Mountains, and multiple Ski trips to Colorado every winter. Grant met 37 North Founder, Danny, in 2007 at Drury University where they played soccer together. They have since challenged and encouraged each other through multiple endeavors ranging from marathons, backpacking in the Rockies, to Mountaineering in Ecuador. Grant’s passions continue to be hiking, camping, skiing, and biking (mountain, road, and gravel).

Grant lived in Bentonville from 2011 to 2016 and loved everything about the Ozarks. Him, his wife Abbey, and two children, currently live in Chicago with with hopes of returning back to NWA in the near future. Grant has worked for a marketing company for Walmart, General Mills, and currently works for a CPG company where he leads a Sales operation Group.

Kenny has spent his entire career in outdoor recreation and education, almost a decade of which has been concentrated on furthering outdoor recreation opportunities in the Ozarks. Recently he has focused on work that promotes his favorite mode of travel, the bicycle. Kenny currently serves as Director of Pedal It Forward NWA, a local non-profit that reduces barriers to cycling by collecting, repairing, and distributing used bicycles to those in need.

Donald is a NWA local who graduated high school in Rogers and took a twenty year hiatus to travel the world and work as a Special Agent for the Air Force Office of Special Investigations (AFOSI). Donald has extensive team building and leadership experience as well as keen eye for problem solving and solution development. He is obsessive about all bikes and is enjoying passing on the love for two wheels to his daughter. Donald is happiest when he is spending time outdoors with his family mountain biking, camping and sitting around a fire. Donald’s diverse education includes two Master’s degrees and multiple certifications including being a certified Cicerone®, Certified Fraud Examiner (CFE) and currently in pursuit of a Project Management Professional (PMP) certification.

Yoofi is a Product Manager with five-plus years of experience, seeking to combine extensive technical experience with passion for improving business processes. Two-plus years of Yoofi’s experience was spent gathering and analyzing product requirements. He is skilled at collaborating on projects with cross-functional stakeholders to develop strategies to exceed company targets.

An Arkansas native and avid outdoor enthusiast, Kelsey grew up spending most of her time outside on bikes, hiking, or paddling. In 2015, she graduated from the University of Arkansas with a degree in Economics, joining the bike industry soon after as the marketing lead for local trail building firm Progressive Trail Design. In 2021, she moved to pursue her dreams in the general outdoor industry, becoming the Brand Marketing Manager for breakout outdoor apparel company Livsn Designs. Today, Kelsey hopes to play a small part in paving the way for sustainable outdoor apparel for Northwest Arkansas and beyond.

Carly serves as the marketing and business development manager for FORVIS in Springfield, Missouri. She is responsible for identifying strategies and tactics to improve FORVIS brand awareness and generate demand for services. Active in the community, Carly serves on the Leadership Council for The Network, the young professionals’ group of Springfield Area Chamber of Commerce, and as a board member for CASA of Southwest Missouri. She moved to Springfield in 2017 because she wanted her family to have access to the incredible outdoor assets we have in this area. You will find her spending most nice weekends at a lake or river and loves to find new ways to connect with the outdoors.